Become an Affiliate

Join the Lucky Vip Affiliate Programme and partner with us to monetise your audience. We work with publishers, streamers, content creators and marketing partners across the UK and EU, offering a straightforward route to promote a regulated online casino brand. We value honest long-term relationships and provide the tools and support publishers need to grow referral revenue while keeping compliance and player safety front of mind.

Programme purpose

Our affiliate programme is designed to connect quality traffic sources with a trusted UK-facing online casino. We focus on driving responsible, compliant player acquisition and rewarding partners for delivering engaged customers. The programme supports a variety of partner types, from comparison sites and review blogs to streamers and social channels.

Partnership benefits

Partners receive practical commercial benefits and day-to-day operational support. We offer flexible partnership terms, timely payments, and a dedicated affiliate manager to help optimise campaigns. Reporting access and promotional materials make it easier to convert visitors into active players, while our compliance guidance helps partners stay within UK regulatory standards.

Commission structure

We offer a transparent earning model that aligns incentives between our operators and partners. Commission is calculated on a revenue-share or CPA basis depending on the agreement, with clear rules on referrals, reversed bets and eligible traffic. Specific rates and payment terms are agreed during onboarding so each partner knows how earnings are tracked and settled.

Tracking and reporting transparency

Accurate tracking is central to the relationship. We provide a reliable tracking platform with real-time reporting, clear click-to-deposit attribution and detailed conversion metrics. Partners can access a dashboard to review performance by campaign, country and creative, and we commit to prompt resolution of any tracking discrepancies.

Marketing tools and support

Our marketing toolkit includes compliant banners, landing pages, and creative assets optimised for both desktop and mobile. We supply campaign briefs, seasonal calendars and A/B testing suggestions to help improve conversion rates. Affiliate managers are available to review performance, suggest optimisations and provide regular updates on new offerings and regulatory changes that affect promotions.

Long-term cooperation

We aim to build sustainable partnerships driven by trust and performance. Long-term partners are prioritised for bespoke campaigns, exclusive offers and enhanced support. To discuss a potential partnership or to apply, contact our affiliate team at [email protected] and we will respond with next steps and onboarding information.